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Thursday, October 22, 2009

How To Powerfully Persuade Others To Your Way Of Thinking

Posted by patrick

By George Hutton

Have you ever tried to convince somebody of something, and didn't quite figured out how to do it effectively? In this article you'll learn some basic tips on how to easily and powerfully persuade others to your way of thinking. These methods have been used throughout time to persuade and influence millions. They are very powerful.

The first thing you'll want to do is generate rapport. This is when you feel really comfortable with somebody, you feel a lot of similarity with this person, and you share many things in common.

Next, you want to start looking for criteria. These are things that are important to them. For example, when looking for an investment broker, it might be important to find one that has a quick response time for questions.

The more vague and fuzzy their criteria are, the better. If they want to eat pizza, and all you sell is hot dogs, you've got a problem. But if they want to eat something with cheese, then you've got something to work with. Even better if all they want is something spicy.

But if one of their criteria is something vague like safety, security, popularity, then you've gone something to work with. These can be fairly easy to leverage.

When you have a few vague words that are important to them, you are ready to go to work. Just convince them that by doing what you want them to do, they will fulfill all or part of their criteria.

This is best done obliquely, so they don't feel they are being persuaded. Let them come to the conclusion themselves.

So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.

The more criteria words you get, the better. And the longer you spread out the conversation, the better. Just take your time, there's no rush.

One way to do this is to get some criteria, talk about sports, or whatever, get some more criteria. Then when you start to connect their criteria to your product, you can start telling stories about people who did the same thing.

If you do this correctly (which is really pretty easy) after about thirty minutes of conversation, they will really be chomping at the bit to do what you want them to.

Of course, make sure you don't persuade them to do something against their interests, like buy a sports car for a family of eight. When you use this with their best interests in mind, you can create a lot of happiness in people..

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