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Saturday, February 14, 2009

Can You Support Your Spanish Speaking Customers?

Posted by patrick

By George Dodge

Learning to speak Spanish can also have very positive impact on your career and success in business. Bilingual English and Spanish speakers are finding that the demand for their skills is increasing in today's business world. The ability to communicate more effectively with co-workers, clients, customers and employees will be enhanced by many of those who have a knowledge of the Spanish language.

Learning to speak Spanish can also have very positive impact on your career and success in business. Bilingual English and Spanish speakers are finding that the demand for their skills is increasing in today's business world. The ability to communicate more effectively with co-workers, clients, customers and employees will be enhanced by many of those who have a knowledge of the Spanish language.

According to recent marketing studies, the Hispanic population is the fastest growing segment of the market in North America, and many companies find themselves scrambling to catch up with the new changing market place. This increases the demand for bilingual English/Spanish speakers enhancing the value of learning to speak Spanish.

This also means that learning Spanish can be a real boon to your career in terms of advancement or in the area of career choices. More and more often, listing that you can speak Spanish on your resume can make the difference between getting noticed or being passed over. In the United States, knowing how to speak Spanish is particularly helpful if you are in education, health care or any of the building trades.

Current estimates are that over 40 percent of the US population increase today is in the Hispanic portion of the population resulting in over thirty-five million Spanish speaking US citizens. The benefits of learning to speak Spanish will continue to increase over time as this segment of the population continues to increase. The people who take the time and make the effort to become bilingual in Spanish will have a clear advantage over English only speakers in the near future with the increase in globalization and free-trade between the US and other countries in Central and South America.

The popularity of learning Spanish as a second language is growing not only in the US but also in many other countries of the world. As a second language, Spanish is the second most studied language, after English, in Europe. Native Spanish speakers exceed 400 million people worldwide making it the third most widely spoken native language, following Mandarin and Hindi. Considering the widespread use of Spanish and the rapid growth rate of the Hispanic sector of the population in the US, one can readily see that learning Spanish as a second language could be a wise choice

With the growth of the Hispanic population in the US, your daily interactions with native Spanish speakers, will continue to increase. For example, you might have Hispanic employers or employees that you have to interface with daily. If you wish to be able to clearly communicate with the world around you today, knowing how to speak Spanish certainly has its benefits.

For example, as my son did, you or a close family member may marry into a Spanish speaking family, or you might have Spanish speaking families in your neighborhood as my wife and I do. Also, if you don't already, you might also find yourself with Spanish speaking employees or employers. Your interactions with the Spanish speaking community are increasing daily, whether you realize it or not. Just look at the signs sprouting up everywhere these days.

Learning Spanish will also help you to have a greater understanding and appreciation for the Hispanic culture and the impact that it has had on other cultures around the globe. There are numerous great writers, poets, musicians, architects, and other artists who have Hispanic roots and have contributed significantly to world culture. And, the wonderful foods of Spain, Mexico and other Latin American lands gives you even more reasons to embrace the Spanish language, its people and its colorful traditions.

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