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Monday, January 24, 2011

If The Surgeon Can Write A Book Or Two, So Can You

Posted by patrick

By Jeb Jones

Generally If I had a single word, I will use "pinball" to spell out my transition from academic surgery being an Associate Professor at Dartmouth about what I actually do now, combining locum tenens general surgery with becoming a thought leader in physician engagement and optimizing physician-hospital collaboration. Yet, writing appears to be the common thread during my iterative life journey. I found out that the text "author" and "authority" use a common root, auctor, ( meaning writer, progenitor, accepted cause of information, power, and mastery.

I had a fortunate break that made it easier for me write my first book, Better Communication for Better Care. In 2003, the head in the California Hospital Association who heard me present results of a consulting project, remarked, "This is the greatest work in any California community hospital, bar none," and told the President in the American College of Healthcare Executives (ACHE) to ask me to train a seminar there. As a consequence in the seminar, the purchase editor of Health Administration Press, the publishing arm in the ACHE, told me that she has a series of 80-page Executive Essentials books and talked about if my seminar material would fit.

After I said yes, she said, "Just simply because you have published over 40 articles, don't think of this project as an extended article. Writing a novel differs." What I learned from the process is usually that:

Writing a book with a publisher requires others' assistance: individuals who cannot agree to others advising them re: title, cover design, length, and word-smithing are more well off self-publishing The main objective is about the needs in the target market: unlike a guide article, which is a scholarly product, a novel published by Health Administration Press must reflect the unmet needs of senior healthcare leaders, guiding them on what strategies and tactics work together with physicians, not telling them how ignorant they are simply because they did not attend school of medicine When the book is published, the author's job begins: at Health Administration Press, an advertising and marketing department of two oversees the launch of around 100 books in the catalog; it becomes the author's responsibility to use a dynamic role in marketing the novel if s/he really wants to publish another book in the future So, how would you market your book?

The Internet is an excellent equalizer: you could build buzz for your book even before it really is published through blogging; I use WordPress as it combines seamlessly with my website ( LinkedIn ( is a good approach to interact with fellow healthcare professionals; in addition , it can offer links in your latest blog articles I maintain a Facebook page per each of my books, (, ( I customize my email signature; my Hotmail account, which includes my widest distribution, displays: Author of Better Communication for Better Care: Mastering Physician-Administrator Collaboration (2005) and Collaborate for Success! Breakthrough Strategies for Engaging Physicians, Nurses, and Hospital Executives (2006) My mentor Sam Horn, taught me, "Ink it whenever you think it." I keep a pad of paper along with a pen within my pocket, and also on my bedroom nightstand for those moments each time a thought comes to me. Others use the record button with their mobile phones to capture ideas. Personally, writing has been a wonderful journey which has expanded my knowledge base and circle of colleagues and friends and which includes resulted in speaking and consulting invitations in 40 states, England, Sweden, Italy, and China.

I hope that your particular writing journey is evenly rewarding and that you could keep me posted on your progress by writing me at

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