Make The Sale Even When Your Prospect Professes Poverty!
Posted by
patrick
"Wow, I wish I could because I love it, but I can't afford it right now" Sound familiar? Or maybe they want so many items they cannot decide and end up leaving the party with nothing. Yikes...there must be a solution!
Think about the last wedding invite you received. Wasn't there a nifty little mention of where the bride and groom were registered for your expected gift purchase? Well, you can use the same principle in your marketing line-up.
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway...why not make it easy for them to buy something the prospect will surely like?
Have them fill out a form with their personal information including special dates (Birthdays, Anniversary, etc) and the products they want. Then, they add the names and contact information of people (friends, relatives, etc.) that they know will be purchasing them a gift in the future. Obviously, you will make the contact with the person on the list, send them a brochure with the items requested flagged or circled, etc.
If you're smart, you'll also add the contact's names to your prospect list and market to them as well. They could be a new customer for you!
This is one example of the creative marketing techniques that will set you apart from your competition. When you know there are others out there who may get the sale, why not make it you by offering unique options?
Think about the last wedding invite you received. Wasn't there a nifty little mention of where the bride and groom were registered for your expected gift purchase? Well, you can use the same principle in your marketing line-up.
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway...why not make it easy for them to buy something the prospect will surely like?
Have them fill out a form with their personal information including special dates (Birthdays, Anniversary, etc) and the products they want. Then, they add the names and contact information of people (friends, relatives, etc.) that they know will be purchasing them a gift in the future. Obviously, you will make the contact with the person on the list, send them a brochure with the items requested flagged or circled, etc.
If you're smart, you'll also add the contact's names to your prospect list and market to them as well. They could be a new customer for you!
This is one example of the creative marketing techniques that will set you apart from your competition. When you know there are others out there who may get the sale, why not make it you by offering unique options?
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